One agent works the load across every channel.
Email is cheap and leaves a trail. A phone call gets the answer now. Brokers shouldn't have to choose — or bolt two tools together that never share a timeline. Keelway's hybrid agent emails the rate, calls when the reply stalls, keeps dialing for tracking after booking, and records every touch on the same load. One agent. One load. Every channel.
Why one channel was never enough
A posted load pulls ~40 email replies, and the four good ones still go cold if nobody follows up fast. So brokers call. But the call tool and the inbox tool don't talk to each other — the rate quoted on the phone never lands next to the rate quoted by email, and the load history lives in two places. The broker becomes the integration.
Keelway's Email Agent and Voice Agent already cover each leg. The hybrid agent runs them as one: a single agent that picks the right channel for the moment and keeps everything on one load record.
What the hybrid agent does on a load
Email first, ranked along the keel
Call when email goes quiet
Lock the booking by voice
Check-calls on autopilot
You set the rules, the agent works the channels
Defaults are simple — negotiate over email, confirm and track by phone — but every brokerage runs differently. Set escalation thresholds, channel preferences, and call windows per lane or per customer. A high-touch reefer customer and a drop-and-hook dry-van lane shouldn't be worked the same way, and they won't be.
Nothing is hidden from the carrier: the voice agent identifies itself, and every email goes out from your domain in your voice. The hybrid agent removes the busywork — the 40-reply triage and the 4pm check-call round — not the relationship.
One timeline, written back to your TMS
Every touch — sent, replied, dialed, answered, tracked — lands on the same load and flows back to your TMS (Tai, McLeod, Aljex on day one). No reconciling an email tool against a phone tool at month end. The hybrid agent is one surface of the broader AI-native broker platform, the same engine that drives ranked load coverage and carrier vetting.