Keelway BMS · Broker management system

The broker management system that bills the AI like AWS bills compute.

Keelway BMS is the broker management system for shops that refuse to pay per seat. $799 a month, flat — unlimited users, the full operational BMS: loads, carriers, shippers, settlements, document management, the whole back office. AI carrier-email triage, rate extraction, and check-calls are included in the same flat price. No per-load math. No per-token metering. No $500-per-coordinator fee. No AI feature gates. No annual contract.

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Clickable prototype · dummy data · no signup

$799

Monthly flat, unlimited users

Same number every month, zero per-seat

AI included

Inbox triage + rate extraction in the box

No per-load, no per-token, no metering

30 days

Full-product trial, no payment

Cancel any time after

The pricing math, on the desk

Here is what a typical 5-coordinator SMB brokerage running 200 loads/month pays today, side-by-side. Treat competitor numbers as publicly-known ranges — verify with the vendor — but the shape of the gap is real.

Aljex (per-user) at roughly $499/user/month: 5 brokers × $499 = $2,495/month for the TMS alone, no AI. AI is a separate partner integration.
Tai Software mid-tier at $1,995/month, capped on users and loads, AI bundled in the tier: $1,995/month.
McLeod LoadMaster SMB package: usually a five-figure implementation up front plus an ongoing per-seat license — typical year-one cost lands well into six figures.
Keelway BMS: $799/month flat. Unlimited users. AI carrier-email triage, rate extraction, and check-calls all included. No load math, no per-seat math, no per-token math.

The structural difference: per-user vendors charge you to grow the team; Keelway charges one flat rate for the whole brokerage. Hiring a junior dispatcher should be a hiring decision, not a software cost.

What you get on the $799/mo flat plan

Everything operational, plus the AI. The flat price covers the full BMS surface for unlimited users — every coordinator, dispatcher, accountant, owner — and the AI features that read inbound carrier email, extract rates, run carrier authority + insurance checks, and drive check-calls. Fraud Shield and Voice are separate add-ons; see the pricing page for the breakdown.

Load board

Status-aware load lifecycle

Load entry, status filters across the pipeline (tendered, covered, in-transit, delivered, billed), stuck-load alerts, weekly time-range filters, CSV import / export, full-text search. The dispatcher's default workspace.

Carriers

FMCSA-vetted carrier records

Carrier records auto-populated from FMCSA — authority, insurance, safety rating, OOS history. Per-carrier history, contact records, factor company assignments. The carrier-level lookups are bundled in the base; the per-reply AI scoring is included.

Shippers

Customer portal and rate sheets

Shipper records, contract lane rates, customer portal for tendering and document exchange, accessorial templates, contract vs spot mix reporting per customer.

Dispatch

Live tracking board

In-transit board with inline check-call logging, auto- advancing statuses, stale-load alerts, GPS + ELD/HOS view toggles. Same engine that runs the platform's live tracking module.

Settlements

Carrier-pay and driver settlements

Carrier-pay tracking with factor company integration. For hybrid carrier-brokers, full driver settlements — pay templates, deductions, IFTA support. Quickbooks-native reconciliation.

Documents

Rate cons, BOLs, PODs, all indexed

Document storage attached to the load ticket. Rate confirmations, BOLs, PODs, lumper receipts, accessorials. Indexed by load, carrier, shipper, and date. AI OCR layers on extraction.

Accounting

QuickBooks-native invoicing

Rate confirmations from load records. Invoices push to QuickBooks Online with line-item detail. AR aging and broker margin reporting. Carrier-pay tracking with factor company integration.

Integrations

DAT, Truckstop, Gmail, Outlook

Native load-board posting to DAT and Truckstop. Inbox connection to Gmail and Microsoft 365 via OAuth. Public REST API for everything else. Webhook delivery for outbound events.

The AI catalog — included on the flat plan

Every AI capability that ships in the box, with what it actually does. There is no per-load or per-token line item — these all run on the flat $799/mo plan. Fraud Shield and Voice are separate add-ons; see the pricing page for those.

Capability	Proof	Price
Inbound carrier email triage Post a Chicago → Dallas dry van at $2,150. 38 carrier replies arrive in 2 hours. AI extracts rate, runs FMCSA on each MC#, scores trust, ranks top 5. Coordinator picks in 90 seconds. Charge: $1.	~40 replies per posted load · ~95% rate-extraction accuracy	Bundled in the $799/mo
AI voice check-calls MC# 1234567 is 6 hours into transit on a hot reefer load. AI dials driver at 14:00, captures ETA, location, and any delay reason. Logs to the load ticket. Pings the coordinator if ETA drifts past tolerance. Charge: $0 incremental — the load already paid $1.	Replaces the 18-call manual check-call day on a 20-load board	Bundled in the $799/mo
Rate confirmation / BOL / POD OCR Shipper emails a rate-con PDF. AI extracts shipper, consignee, pickup window, delivery window, rate, commodity, and reference numbers. Structured load draft sits in the inbox for one-click acceptance. Charge: $0 incremental.	>95% field-extraction accuracy on standard rate-con templates	Bundled in the $799/mo
FMCSA per-reply trust scoring Carrier reply on the Chicago → Dallas load shows MC# active but insurance lapsed yesterday. AI flags the reply red before the coordinator sees the ranked list. Avoids the seven-hour cleanup of a bad booking. Charge: $0 incremental.	Catches 3–7% chameleon-carrier / out-of-authority replies	Bundled in the $799/mo
AI inbox reply drafting Coordinator accepts the top-ranked carrier on the Chicago → Dallas load. AI drafts the booking confirmation email in their voice, references the prior thread, attaches the rate-con. Coordinator hits send. Charge: $0 incremental.	Drafts replies in the coordinator's voice from prior thread history	Bundled in the $799/mo

Worked examples are illustrative · rounded for clarity

Compared to the incumbent TMS vendors

On the three dimensions that matter for SMB freight: seat pricing model, native AI inclusion, AI extensibility. Competitor numbers here are based on publicly-available pricing as of mid-2026 — verify with the vendor before sizing. Anything we couldn't source publicly is marked illustrative.

Vendor	Pricing model	Seats	Native AI	Extensibility
Keelway BMS	$799/mo flat — every feature included	Unlimited users	Native AI carrier-email triage + check-calls bundled	Public API, agentic AI inbox, full export
LoadStop	Per-user, published packages roughly $300–$700/user/mo	Per-seat	Limited AI add-ons	API available; AI not metered
Tai Software	Tiered roughly $995–$7,925/mo with user + load caps	Capped by tier	Tai TMS Copilot bundled in higher tiers	API; AI not consumption-priced
McLeod LoadMaster	Enterprise license — typically six figures year-one	Per-seat	AI through paid add-ons / partner ecosystem	Deep, but heavy implementation
Aljex (Descartes)	Roughly $499/user/mo publicly	Per-seat	No native AI — partner integrations only	API; AI is bolted-on, not metered

Per-seat and tier pricing for non-Keelway vendors reflects publicly-available figures · verify direct before sizing

vs LoadStop →vs Tai →vs McLeod →vs Aljex →Best broker TMS for SMB →

Who the BMS is built for

Four operator shapes. If none of these match, see the bottom of the FAQ — there are three brokerage profiles the BMS isn't the right fit for, with the right Keelway tier called out for each.

SMB

SMB brokerages — 3 to 25 brokers

Operating on Aljex, AscendTMS, or spreadsheets. Want to consolidate the TMS and the AI into one product. Predictable $799/mo flat — the AI is in the box, not metered on top, and never per-seat.

Hybrid

Hybrid carrier-brokers

Asset-based fleets with a brokerage arm. The BMS covers both sides — driver settlements and IFTA on the carrier side, load board and carrier-email triage on the brokerage side — without paying twice for the same underlying surface.

Specialty

Specialty brokers — flatbed, reefer, drayage, LTL

Where carrier-email triage and carrier-trust scoring matter most because the carrier-to-load matching math is hardest. The AI is in the flat price — every reply gets triaged, every carrier gets scored.

Overflow

Owner-operators who broker overflow

Solo or two-person shops running their own trucks plus brokering 30–80 loads/month of overflow. The $799/mo flat covers the operational surface plus the AI on every reply — predictable cost, no per-load math.

The live prototype · 68 seconds

A day on the desk — start to finish.

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Where BMS sits in the new pricing

Same product engine underneath every plan. Two ways to buy.

Keelway — $799/mo flat (SMB plan). BMS and TMS surfaces, AI carrier-email triage and check-calls, unlimited users, month-to-month. The plan most SMB brokers ship on.
Keelway Enterprise — custom quote. Dedicated tenant, SAML SSO, signed MSA, 99.9% SLA, EDI integrations. For 30+ staff shops with procurement and security teams.

Fraud Shield ($199/mo flat) and Voice ($399/mo per seat) are optional add-ons that work on either plan — see the pricing page for the full breakdown.

Frequently asked questions

What's actually included on the $799/mo flat plan?+

The full operational BMS for unlimited users: load board with status filters and stuck-load alerts, carrier records with carrier authority and insurance checks, shipper / customer portal, rate confirmations and document storage, dispatch and tracking board, driver and settlement records (for hybrid carrier-brokers), QuickBooks accounting integration, native DAT and Truckstop integrations, full audit log, broker-margin and AR-aging reports, and live support. AI carrier-email triage and check-calls are included in the same flat price — no per-load math, no per-token metering.

How does the price compare to LoadStop, Tai, or McLeod?+

Far below per-seat incumbents. Aljex (Descartes) is roughly $499/user/month publicly — a 10-broker shop pays around $4,990/month for the TMS alone, no AI. Tai Software publishes tiers between roughly $995–$7,925/month with user and load caps. McLeod LoadMaster is usually six figures year-one once you count implementation. LoadStop has published packages in the $300–$700/user/month range. Keelway is $799/mo flat with AI included. Treat any specific competitor number on this page as illustrative — vendor pricing changes; verify direct.

Do I really get unlimited users for $799/mo?+

Yes. Add every coordinator, every dispatcher, every back-office accountant, every owner-operator who needs read access — no per-seat charge. This is the structural difference from per-user vendors. Adding a junior dispatcher should be a hiring decision, not a software cost.

What about Fraud Shield and Voice?+

Both are à la carte add-ons that work with the BMS — Fraud Shield ($199/mo flat) is the deeper fraud detection layer, beyond the basic carrier authority check that ships with the core plan; Voice ($399/mo per seat) is the AI phone agent for carrier check-calls. Most brokers don't turn them on day one — the core plan covers the inbox-triage, rate extraction, and basic carrier checks that drive immediate ROI.

What about data export, lock-in, and ownership?+

Your data is yours. Full export at any time in CSV, JSON, or direct push to your next system — loads, carriers, shippers, rate confirmations, documents, settlements, audit trail. We're SOC 2 Type I (in active build-out) and your data is not used to train any general model — fine-tuning is per-tenant only. Month-to-month billing; cancel at any time and we'll hand you the full export inside seven days.

Is there a free trial?+

30 days, full product, no payment required. You run real loads, real carriers, real AI workflows. After day 30 you're on the $799/mo flat plan unless you cancel. No surprise bills.

What's the difference between Keelway BMS and Keelway TMS?+

Both run on the same engine, both ship on the same $799/mo flat plan. BMS is the lighter operational surface — load board, carriers, dispatch, settlements, documents, accounting — for SMB brokers and hybrid carrier-brokers. TMS is the wider product with deeper load-lifecycle, GPS, money flow, and compliance tooling for high-volume shops. Pick whichever surface fits how your team works; the price is the same.

When should I move to Enterprise?+

When you need EDI integrations with shippers, custom API depth, an SLA, a named customer success contact, a security review, or annual contract terms. Enterprise is a quote, not a published price — every customer's needs are different there. The core BMS product is the same; Enterprise adds the wrap of integration, support, and process you'd expect at 30+ staff or with complex shipper relationships.

Pricing models don't run loads — operators do

Twenty minutes, founder-run, no slides.

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Keelway pricing →

The unified $799/mo flat plan plus à la carte Fraud Shield and Voice. Compares Keelway to Tai, Aljex, McLeod, Drumkit, Parade, Highway, and more.

Keelway TMS — $799/mo flat →

The bundled-AI flat-rate alternative. Right destination above ~750 loads/month or for one-bill simplicity.

Keelway AI — $799/mo →

The standalone inbox-AI layer that drops on top of your existing TMS — Aljex, McLeod, AscendTMS, Tai.

Carrier email automation →

The original Keelway wedge — rate extraction and FMCSA trust scoring on every inbound carrier email.

AI load covering →

How the BMS turns 40+ carrier replies per posted load into a ranked top-5 in 90 seconds.

Best broker TMS for SMB →

Direct shoot-out: Keelway BMS vs LoadStop, Tai, Aljex, AscendTMS on price, AI, and seat model.

Keelway Enterprise →

Dedicated tenant, SAML SSO, signed MSA, 99.9% SLA. For 200+ broker shops with procurement teams.

Platform module reference →

Every module the BMS surface covers — 23 first-class capabilities, all wired together.