Pricing
Freight broker software pricing: two plans, no demo gate.
The same price whether you have three users or thirty. Cancel any month. Trial it for 30 days. Add Fraud Shield or AI Voice only if you need them.
Keelway
$799
/ mo
SMB brokers, unlimited users, month-to-month.
Brokers with 1–30 staff. Unlimited users. No setup fee.
- ✓Full load board, dispatch, and carrier database in one login
- ✓AI reads every inbound carrier email and pulls out the rate, equipment, and lane
- ✓Carrier authority and insurance checks on every reply
- ✓Live GPS tracking and delivery alerts
- ✓Invoicing, factoring, and QuickBooks sync
- ✓Document storage and rate confirmations
- ✓Unlimited users, no per-seat math
- ✓Month-to-month, no setup fee, 30-day free trial
Optional add-ons
Voice seats$399/mo each · AI phone agent for carrier calls
0
Monthly
$799/ mo
Card required · no charge for 30 days · cancel any time
Enterprise
Talk to us
3PLs, mid-market, EDI depth, SLA.
30+ staff, custom integrations, security review, annual commit.
- ✓Everything in the core plan
- ✓EDI integrations and shipper API depth
- ✓SLA with response-time guarantees
- ✓Named customer success manager
- ✓Security review and SOC 2 documentation
- ✓Custom contract terms, annual commit
- ✓Bespoke onboarding and migration support
Add-ons
Turn on only what you need.
Both add-ons work on either plan. Both are flat monthly — no minutes, no per-call, no per-email math.
Fraud Shield
$199
/ mo
Advanced fraud scoring on every inbound email — beyond the basic carrier check that ships with the core plan.
- ✓Chameleon-carrier detection — flags MCs that rebranded after a bad history
- ✓Email phishing and look-alike domain checks on every inbound reply
- ✓Rate-confirmation interception alerts when remit instructions change
- ✓Cross-brokerage signals on quote patterns
- ✓Trust score 0–100 surfaced next to every inbound carrier
Voice
$399
/ mo per seat
AI phone agent. Places and answers carrier calls 24/7.
- ✓AI places outbound check-calls 24/7 — ETA, appointment confirm, detention
- ✓AI answers inbound carrier calls and routes to the right load
- ✓Structured status capture written back to your TMS automatically
- ✓TCPA-safe — every call discloses it's an AI agent
- ✓Scales by adding seats; same flat per-seat price
For comparison
What others charge.
Most freight broker software hides pricing behind a demo call. Here's what we've been able to verify across the category. Where a vendor doesn't publish a number, we mark it as an estimate.
| Vendor | Published price | Model | Self-serve? |
|---|---|---|---|
| Tai Software Broker-first TMS | $995 – $7,925 / mo | Tiered by staff and volume | Yes |
| Alvys Cloud TMS, broker-carrier hybrid | $183 – $514 / mo | Flat tier + load volume | Yes |
| Rose Rocket Broker TMS, modular pricing | $99 – $2,080 / mo | Per-load scaling | Yes |
| AscendTMS Smallest entry price in the category | Free (3 users) + paid tiers | Freemium, paid tiers unspecified | Yes |
| Drumkit Not a standalone TMS | ~$300 – $1,000 / mo (est.) | AI inbox bolt-on, requires existing TMS | Demo-gated |
| Parade (Mudflap) Acquired by Mudflap 2025 | ~$2,000 – $10,000+ / mo (est.) | Voice and capacity tools, enterprise | Demo-gated |
| Highway Identity-only, not a TMS | $150 – $500 / mo | Carrier identity + lane search, per-user tiers | Yes |
| McLeod LoadMaster Enterprise on-prem heritage | $30K – $120K+ / year | Per-module + implementation | Demo-gated |
| Aljex (Descartes) Per-user math | ~$200 – $500 / user / mo | Per-user, mid-market custom | Demo-gated |
| Turvo VC-funded enterprise platform | $5,000+ / mo floor | Enterprise contract + per-user | Demo-gated |
| Keelway That's us | $799 / mo flat | Unlimited users, month-to-month, everything in core | Yes |
Pricing as of June 2026. Sourced from each vendor's public pricing page where available; estimates flagged in the row note.
How we set the price
The flat monthly came out of a year of customer conversations. Per-user pricing punishes you for hiring; per-load pricing punishes you for a good month. A flat rate is the simplest deal we could write down — you know what next month costs, we know what to budget against.
The number itself is anchored: lower than the full TMS competitors that lack AI inbox automation, lower than what you'd pay stacking a separate AI bolt-on (Drumkit, Parade) on top of a separate TMS (Tai, Aljex, McLeod), and meaningfully higher than the freight-tech-light entry options (AscendTMS free, Rose Rocket $99) so we can keep building the AI side at a sustainable margin.
We are not the cheapest option in the market. We are the most transparent, the most bundled, and the easiest to leave — three things the demo-gated vendors structurally can't offer.
Frequently asked questions
What's actually included in the core plan?+
Everything we make, except Fraud Shield and Voice. That's the full load board, dispatch, carrier database with authority and insurance checks, AI inbox that reads every reply, live GPS, invoicing, factoring, document storage, and QuickBooks sync. Unlimited users, no per-seat fees, month-to-month. $799 flat.
Why are Fraud Shield and Voice add-ons?+
The core plan already runs the basic carrier check on every reply — authority status, insurance on file, MC vs DOT match. Fraud Shield ($199/mo) is the deeper layer: spotting carriers that rebranded after a bad MC, fake-MC quotes, look-alike domains, and rate confirmations that got intercepted. Voice ($399/mo per seat) is a separate product — an AI that places and answers carrier phone calls. Most brokers don't need either on day one; the ones who do can turn them on without changing plans.
What counts as a user?+
Anyone who logs into Keelway. Dispatchers, coordinators, owners, finance staff. We don't charge per seat — it's the same price whether you have 3 users or 30. The reason: per-seat pricing forces you to share logins, which breaks audit trails and creates security problems. We'd rather you give every person who touches a load their own account.
Is the annual discount worth it?+
Annual billing is 20% off — you pay $7,668 once instead of $9,588 across the year. Effective monthly: $639. We don't lock you in beyond the calendar year; if you cancel, you get a prorated refund for unused months. The trial is 30 days either way.
What does Enterprise unlock?+
EDI integrations with your shippers, custom API depth, an SLA with response-time guarantees, a named customer success contact, a security review, and bespoke onboarding. The price is a quote because the work is different for every customer — a 40-staff 3PL with EDI 204/990/214 looks nothing like a 200-staff brokerage with a custom shipper portal. We don't gate the core product behind enterprise; everything you see in the SMB plan is in there.
Why publish your price when nobody else does?+
Because the demo gate is the customer-acquisition equivalent of a parking lot — a place vendors put you so they can size you up before showing you a number. Most freight TMS vendors hide pricing behind a 30-minute call. We think that's hostile. The flat price is the price. If you're a 3PL that needs EDI depth, that's a different conversation — but you should still know the floor before you book a call.
How does this compare to Parade, Drumkit, or Highway?+
Parade and Drumkit are add-ons that bolt onto your existing TMS — you pay them on top of whatever McLeod, Tai, or Aljex charges you. Keelway is the TMS plus the AI in one bill. Highway is a carrier-identity tool; Fraud Shield covers the same identity work plus the inbound email and rate-con checks Highway doesn't do. None of the three publish full pricing. See the table above for what we've been able to verify.
What if I'm currently on the old per-load or prior flat plan?+
If you're already a Keelway customer on the prior plan (per-load AI, or the earlier flat-TMS price), your pricing is grandfathered for 12 months from launch of the new plan. After that you'll auto-move to the SMB plan (or Enterprise if your account already qualifies). We'll email you before any change with a side-by-side of what you were paying vs the new $799/mo number. If the new plan costs more for your specific volume, we'll talk before charging anything different.
Is there a free trial?+
Yes. 30 days, full product. You don't put in a card to start the trial. We do ask for a real Gmail (or sandbox) to connect so the AI has something to read — without inbound carrier email there's not much for Keelway to do.
Do you have a free tier?+
No. The honest reason: a product that reads every inbound carrier email and does real-time carrier identity checks has real cost per usage — we'd rather charge a fair flat rate than build a free tier that throttles or shows ads. If a flat plan doesn't fit, AscendTMS has a real free tier (3 users) that's worth looking at, and a free 30-day Keelway trial is the better way to find out if we're worth the spend.
Related
The TMS — full feature tour →
What the core plan actually does, screen by screen.
Fraud Shield — the deeper layer →
Beyond the basic check, before the load is awarded.
Book a 20-minute live demo →
Founder runs the call. No deck.
Side-by-side comparisons →
Keelway vs Parade, Drumkit, McLeod, Tai, and every major TMS.
Ready when you are.