A freight broker TMS that lives inside the inbox.
Keelway is a full broker TMS — load entry, dispatch, carrier database, QuickBooks, DAT — bundled with the AI carrier email triage every other TMS sells as a paid add-on. Flat $799/month, unlimited users, live in under a day. No implementation tax. No per-user math.
- 30-day trial· no payment
- No contract· month-to-month
- $0 setup
- Founder-run demo· no slides
Keelway TMS — in 52 seconds.
Dashboard, AI inbox, loads in motion, fleet GPS, money flow, compliance. Eight scenes, auto-playing. Tap to pause.
What is a freight broker TMS?
A freight broker TMS (transportation management system) is the software a brokerage uses to run its day-to-day operations — entering loads, dispatching to carriers, tracking shipments, managing documents, and invoicing customers. The category includes legacy incumbents like McLeod LoadMaster and Aljex (Descartes), newer cloud-native platforms like Tai Software, Rose Rocket, and Alvys, and free entry-tier products like AscendTMS.
What separates 2026 from 2020 is that every credible new TMS bundles AI somewhere — usually as a paid add-on that integrates with Drumkit, Parade.ai, or a custom email-parsing service. Keelway is the only freight broker TMS where the AI inbox triage and the dispatch board are the same product, on the same login, at one flat price.
Keelway TMS features
AI carrier email triage on every load
Load lifecycle in one screen
FMCSA scoring at booking
DAT, Truckstop, QuickBooks, MacroPoint
Pricing — $799/mo flat, unlimited users
One price. Everything included. No per-user fees, no setup, no implementation invoice, no annual contract. Month-to-month, cancel any time. The first 30 days are full-product with no payment required.
| Platform | Entry price | Model | Setup | Native AI triage |
|---|---|---|---|---|
| Keelway TMS | $799/mo | Flat, unlimited users | $0 | Yes — native |
| AscendTMS | $0–$149/mo | Flat (limited free tier) | $0 | No |
| Alvys | ~$514/mo | Flat, unlimited users | $0 | No |
| Tai Software | $995–$7,925/mo | Flat, capped users + loads | Varies | Add-on |
| Aljex (Descartes) | ~$499/user/mo | Per-user + platform fee | Quote | No |
| McLeod LoadMaster | Enterprise quote | Annual contract | $50K+ | No |
| Turvo | $5,000+/mo | Enterprise custom | Significant | No |
Sources: vendor pricing pages, capterra.com, g2.com, customer reports (May 2026)
Who Keelway TMS is for
Keelway TMS is built for SMB freight brokerages — typically 3-30 dispatchers covering 50-300 loads per month. If your team currently runs on Aljex, AscendTMS, Tai, or spreadsheets and is buried under carrier email noise, this is the natural next step.
- Right fit: 3-30 user brokerages, $5M-$100M annual revenue, replacing Aljex/AscendTMS/spreadsheets, or escaping per-user pricing on McLeod/Aljex.
- Not the right fit: 1-2 person shops covering under 50 loads/month (AscendTMS free tier is your move) or 100+ user enterprise operations (McLeod, Turvo, MercuryGate are sized for you).
How Keelway compares to other broker TMS platforms
Most TMS shopping comes down to four real comparisons. We have a deep-dive page for each:
- Keelway vs Aljex (Descartes) — flat $799/mo vs ~$499/user. A 10-user shop saves $4,590/month.
- Keelway vs McLeod LoadMaster — $0 setup vs $50K+ implementation; 1 day to live vs 8-16 weeks.
- Keelway vs Alvys — similar flat-rate model, Keelway includes native AI inbox triage that Alvys does not.
- Cheapest broker TMS in 2026 — full category teardown including the AscendTMS free tier.
- Best broker TMS for SMB brokerages — buyer guide framing where each tool fits.
Why an AI-native TMS matters
Freight brokers do not live in their TMS — they live in their inbox. Every carrier quote, every rate confirmation, every “still available?” message hits Gmail or Outlook first. The standard workflow is manual: read the email, find the load in the TMS, copy the rate, respond. That is 30-45 minutes of delay per load, compounded across every load you cover.
Keelway eliminates the copy-paste. Our AI reads every inbound carrier email, ranks the top five options by rate and FMCSA trust score, and surfaces one-click confirm inside the same platform where you dispatch, invoice, and track. No second login. No second invoice. Industry-average broker response time is 47 minutes; Keelway customers respond in under five.
Frequently asked questions
How much does Keelway TMS cost?+
Is the $799/month price per user or per brokerage?+
What's included in Keelway TMS?+
How is Keelway TMS different from Aljex, McLeod, or Tai?+
How long does Keelway TMS take to go live?+
Will my data migrate cleanly from my current TMS?+
Does the AI auto-book carriers without human approval?+
What size brokerage is Keelway TMS for?+
Is there a free trial or money-back guarantee?+
See Keelway TMS in action — book a 20-min demo.
Book a demoRelated
How Keelway parses 40 carrier replies per load and ranks the top 5 — included in the TMS at $799/mo.
FMCSA-backed trust scoring on every inbound reply — visible inline on every load.
Head-to-head with Aljex, McLeod, Tai, Alvys, AscendTMS, Turvo, Rose Rocket and more.
DAT, Truckstop, QuickBooks, MacroPoint, Denim, OTR Capital — all native, all included.