Keelway
For brokers on Salesforce-native Revenova

AI for Revenova. Triaged along the keel.

Revenova lives in your Salesforce. Keelway sits on top of it — reading every carrier reply on a Revenova-posted load, extracting the rate, scoring trust against FMCSA, and writing the accepted carrier + rate back into the Revenova load object the moment you pick.

Request accessSee the product
~40
carrier replies per posted load
Keelway customer data, 2026
30 min
Salesforce admin install
Keelway deployment playbook
0
carrier records re-keyed
Revenova ↔ Keelway write-back

Why Revenova brokerages need an AI overlay

Revenova gives you a TMS and the full Salesforce platform in one place — CRM, workflow engine, reports, Sales Cloud integration. For brokerages that standardize on Salesforce, Revenova is often the path of least resistance: no second system, no data silo, every record queryable in SOQL.

What Revenova — and Salesforce workflows in general — do not solve is the inbound carrier email stream. Carrier replies land in the broker's Gmail, not in a Salesforce-native inbox. Reading 30–50 threads per load, extracting rates, and cross-checking authority is still a manual job. Keelway closes that gap while keeping everything Salesforce-addressable on the other side.

What Keelway adds to Revenova

Read

Every carrier reply, triaged in seconds

When Revenova posts a load, Keelway starts reading replies as they land in Gmail. Within 60 seconds of a carrier responding, the reply is extracted, scored, and ranked.
Score

FMCSA trust score on every reply

Operating authority, insurance, safety rating, out-of-service history, and crash counts from FMCSA QCMobile on every inbound carrier. The score is written back as a Salesforce custom field so your reports pick it up.
Rank

Top five along the keel

Trust × rate × responsiveness × fit with the Revenova load record. Five rows, keyboard-native. Everything else stays in Gmail if you need it.
Write back

Accepted carrier flows into Salesforce

Accept a quote and the carrier, MC/DOT, agreed rate, and contact are pushed into the Revenova load as Salesforce object updates — firing any workflow, Chatter post, or report you have already configured.

Playing nicely with your Salesforce automation

The reason most Revenova brokerages will not adopt a "disconnected" AI tool is that it breaks downstream Salesforce automation. Keelway is written specifically to be a Salesforce citizen — writes happen on the same objects Revenova uses, fire the same triggers, and respect record-level security.

That means:

  • If you have a Process Builder / Flow that posts to Chatter when a carrier is accepted — it still fires.
  • If you run Einstein Analytics dashboards over Revenova data — they pick up Keelway's trust score and rate-percentile fields automatically.
  • If your brokerage uses custom validation rules on the load object — Keelway's writes respect them, and failures surface back in the Keelway UI.

Deployment alongside Revenova (under 2 weeks)

  1. Day 1–2. Gmail OAuth + Salesforce OAuth scoped to the Revenova managed-package objects. Keelway starts reading carrier replies.
  2. Day 3–5. Ranking weights calibrated from your last 30 days of accepted quotes in the Revenova load history.
  3. Day 6–8. Salesforce write-back live. First accepted carriers flow into the Revenova load record.
  4. Day 9–12. Flagged double-broker emails get labeled; custom Salesforce field for trust flags is populated on every carrier reply.
  5. Day 13+. Steady state.

For the full capability breakdown independent of TMS, see Carrier Email Automation. If your shop runs on Tai, McLeod, or Aljex instead, we have dedicated pages for each: Tai TMS · McLeod TMS · Aljex.

Frequently asked questions

What is Revenova?+
Revenova is a freight brokerage TMS built natively on Salesforce. It provides order entry, dispatch, carrier management, settlements, and reporting as managed Salesforce applications, so brokerages get TMS functionality plus the full Salesforce platform (CRM, workflows, reports, Sales Cloud) in one environment. Revenova is commonly adopted by mid-market and enterprise 3PLs that already standardize on Salesforce.
How does Keelway integrate with Revenova?+
Keelway connects to Revenova through its Salesforce API layer and to your broker inbox via Gmail OAuth. When Revenova posts a load, Keelway reads inbound carrier replies, extracts rates, runs FMCSA trust scoring, and ranks the top five. Once you accept a quote, the carrier + agreed rate writes back into the Revenova load record as a Salesforce object update.
Does Keelway replace Revenova's Salesforce automation?+
No. Keelway is an overlay on the inbox side; Revenova's Salesforce workflows, approval flows, and reports continue to run as-is. Keelway writes into the same Salesforce objects Revenova uses, so any downstream automation you have already built (email alerts, Chatter posts, reports) keeps firing correctly.
Do we need Salesforce admin access to install Keelway?+
Keelway's install is scoped — you need a Salesforce user with permission to grant OAuth to the relevant Revenova objects (loads, carriers, rates). A full Salesforce admin can complete the install in about 30 minutes.
Can Keelway catch double-brokering before we book?+
Yes. Every inbound carrier reply is checked for email-domain match against the carrier's FMCSA-registered contact, MC/DOT authority state, and insurance ownership. Suspicious quotes are flagged on the ranked list before acceptance, and the flag is written back as a Salesforce custom field so your reports can track fraud-adjacent activity over time.
What does Keelway cost on top of Revenova / Salesforce?+
Per-broker seat, billed monthly, no per-email charges. Firm numbers on the first demo call. Keelway is typically added as a single-digit percentage of your Revenova + Salesforce seat spend.
Revenova + Keelway

AI triage, natively Salesforce.

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Related

Carrier Email Automation →

The flagship capability — what Keelway does for every carrier reply, independent of TMS.

Keelway for Tai TMS →

Same overlay pattern for Tai — AI triage, rate benchmarking, trust scoring.