Keelway
For brokers on Rose Rocket

AI for Rose Rocket. Triaged along the keel.

Rose Rocket runs your dispatch. Keelway runs on top of the carrier-reply inbox — extracting rates, scoring trust against FMCSA and Canadian provincial authorities, and calling Rose Rocket's REST API to write back the accepted carrier + rate the moment you pick.

Request accessSee the product
~40
carrier replies per posted load
Keelway customer data, 2026
USD + CAD
rate extraction aware
Keelway currency model
FMCSA + SCR
cross-border trust lookups
Canadian provincial + US federal

Why Rose Rocket brokerages need an AI inbox layer

Rose Rocket is strong on dispatch, the carrier portal, and document workflows. It is also strong on cross-border US ↔ Canada freight, which is why a meaningful share of Canadian carriers and brokers have standardized on it.

The one thing Rose Rocket — like every TMS — does not solve is the inbound carrier email stream. When a brokerage posts a load, carriers on both sides of the border reply to the broker's Gmail. Triaging those replies, checking authority on two different regulatory regimes, and extracting USD / CAD rates side-by-side is a manual job. Keelway closes that gap.

What Keelway adds to Rose Rocket

Read

Every reply, USD or CAD aware

Rate extraction keeps USD and CAD quotes separate on the ranked list and normalizes both to rate-per-mile for comparison.
Score

FMCSA + Canadian provincial trust lookups

US carriers checked against FMCSA. Canadian carriers checked against SCR, CVOR, and NSC records. One trust score per carrier regardless of origin.
Rank

Top five along the keel

Trust × rate × responsiveness × fit with the Rose Rocket order record. Five rows, keyboard-native.
Write back

Accepted carrier flows into Rose Rocket

Accept a quote and Keelway calls Rose Rocket's REST API to update the order with the carrier, MC/DOT or NSC, agreed rate, and contact.

Deployment alongside Rose Rocket (under 2 weeks)

  1. Day 1–2. Gmail OAuth + Rose Rocket API key exchanged. Keelway starts reading carrier replies.
  2. Day 3–5. Ranking weights calibrated from recent accepted quotes in Rose Rocket order history.
  3. Day 6–8. Rose Rocket API write-back live.
  4. Day 9–12. Double-broker flag + currency-aware rate percentile tuned to your book.
  5. Day 13+. Steady state.

For the full capability breakdown independent of TMS, see Carrier Email Automation. Running a different TMS? See Tai · McLeod · Aljex · Revenova · Turvo.

Frequently asked questions

What is Rose Rocket?+
Rose Rocket is a cloud-based TMS for North American freight carriers and brokers, particularly strong among Canadian and cross-border operators. It provides dispatch, order management, carrier and customer portals, document workflows, and a modern public API. Rose Rocket is widely adopted by SMB-to-mid-market trucking fleets and brokerages.
How does Keelway integrate with Rose Rocket?+
Keelway connects via Rose Rocket's REST API (authenticated with a service key) and to your broker inbox via Gmail OAuth. When Rose Rocket posts a load, Keelway reads inbound carrier replies, extracts rates, runs FMCSA trust scoring, and ranks the top five. Once you accept a quote, Keelway calls the Rose Rocket order-and-carrier API to write back the carrier + agreed rate.
Does Keelway work for Rose Rocket brokerages doing cross-border (US ↔ Canada) freight?+
Yes. Keelway checks US-based carriers against FMCSA and Canadian carriers against the relevant provincial authority records (SCR, CVOR, NSC). Rate extraction is currency-aware — USD and CAD quotes are kept separate on the ranked list.
Does Keelway replace Rose Rocket's carrier portal?+
No. Rose Rocket's carrier portal (for accepted carriers to pick up docs, update status, and submit invoices) stays intact. Keelway operates on the broker-side inbox — the email thread that happens before a carrier is accepted into Rose Rocket — and cleanly hands off once the carrier is committed.
Can Keelway catch double-brokering before we book?+
Yes. Every inbound carrier reply is checked for email-domain match against the carrier's FMCSA-registered contact, MC/DOT authority state, and insurance ownership. Suspicious quotes are flagged on the ranked list and the flag is written back as a Rose Rocket carrier-record note.
What does Keelway cost on top of Rose Rocket?+
Per-broker seat, billed monthly, no per-email charges. Firm numbers on the first demo call.
Rose Rocket + Keelway

Cross-border triage, natively.

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Related

Carrier Email Automation →

The flagship capability — what Keelway does for every carrier reply, independent of TMS.

Keelway for Turvo →

Another API-first TMS overlay — clean REST integration, Gmail-native triage.