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Freight broker platform · AI-native · TMS-agnostic

Cover more loads with the coordinators you already have.

Keelway for Brokers is AI-native freight broker software that sits on top of your existing TMS — Tai, McLeod, Aljex, Revenova, Turvo, Rose Rocket. We triage 40+ carrier replies per posted load, rank them by FMCSA trust and rate, handle check-calls with an AI voice agent, and alert you on delivery-location risk before the shipper calls. No rip-and-replace. No per-load fees.

Book broker demoCompare to Parade
40+
carrier replies per posted load
Keelway broker data, 2026
58 min
avg. coordinator time per load in inbox
TIA Broker Ops Survey
2.3×
loads covered per coordinator after Keelway
Keelway customer cohort, Q1 2026

The real bottleneck in a modern freight brokerage isn't capacity

Every broker we talk to can get carriers to reply. The load board posts, the inbox fills, 40 replies hit within two hours. The problem is everything that happens next. Four of those 40 are carriers you'd book happily. Three are double-brokers. Six are out-of-authority. The rest are noise. Finding the four takes a coordinator 45–60 minutes of manual reading, rate-extracting, FMCSA-checking, and trust-gutting. Multiply that by the 20 loads a coordinator runs in a day and the math breaks.

Keelway compresses that 45 minutes into about 90 seconds of human decision-making. The AI does the reading, the rate parsing, the FMCSA lookup, the duplicate detection, and the ranking. The coordinator looks at five rows along the keel, picks one, hits send, moves on.

What Keelway does for a freight broker

Triage

Every carrier email, read and ranked

Keelway watches your posted-load inbox. Every reply gets parsed for rate (flat, range, or all-in), scored against FMCSA for operating authority and insurance, cross-checked for double-brokering signals, and ranked against the other carriers on the same load. Coordinators see five ordered rows per load. The other 35 stay in the inbox if they want them.
Price

Rate percentile on every quote

Keelway benchmarks every offered rate against market data and your own lane history. See the carrier's rate expressed as a percentile against the last 90 days on that exact origin-destination-equipment lane. Counter-offer with data, not vibes.
Cover

Load coverage, one keystroke

Accept, counter, or decline from the ranked row. Keelway drafts the reply in your voice, sends it from your inbox, creates the rate confirmation in your TMS's native template, and writes the accepted carrier + rate back to your system of record. No double entry.
Track

AI check-calls & geofence alerts

Our AI voice agent dials carriers for scheduled ETA check-ins 24/7 — and pings you the moment a truck crosses a shipper/consignee geofence, deviates from route, sits too long mid-stop, or risks the delivery window. Your shipper hears from you before they have to call.
Source

Capacity matching across the book

Keelway indexes every carrier you've ever emailed, scored, or booked. When you post a new load, the platform surfaces the 10 carriers most likely to cover it based on lane history, equipment fit, recent trust scores, and responsiveness. No more fishing through Gmail at 7am.
Protect

Fraud & double-brokering guardrails

Domain spoofing, MC-DOT mismatch, chameleon carriers, stolen-identity emails — Keelway flags the whole set before the coordinator sees the carrier on the ranked list. You bypass the seven costly hours of cleanup per fraud incident.

Sits on top of your TMS — not in front of it

Brokerages have already invested in a TMS. Keelway is designed to make that TMS work harder, not replace it. We have pre-built, two-way integrations with:

  • Tai TMS — auto-accept carrier + rate, carrier-identity write-back, load-aware ranking.
  • McLeod LoadMaster — Carrier Select Plus feed, rate-con generation in McLeod's native template.
  • Aljex (Descartes) — order and carrier write-back, automatic carrier onboarding.
  • Revenova (Salesforce) — native Apex write-back, Salesforce-side ranking surfaces.
  • Turvo — full API write-back for API-first brokerages.
  • Rose Rocket — cross-border US ↔ Canada aware, FMCSA + Canadian provincial trust lookups.

Who this is for

Keelway is built for the mid-market freight brokerage — 5 to 200 coordinators, $10M to $500M in revenue, running Tai, McLeod, Aljex, Revenova, Turvo, or Rose Rocket. Asset-based 3PLs with a brokerage arm run it in the brokerage book. Digital freight matching startups run it instead of building their own inbox layer. Specialty brokers (flatbed, drayage, reefer, partials, LTL, project freight) run it because the manual triage math is even worse on specialized loads.

If you're a one-person brokerage: Keelway works, but you might not need us yet. Come back when you're covering 30+ loads a week.

Compared to the other tools in the freight broker AI stack

  • Parade.ai (CoDriver, Posted): outbound voice for capacity sourcing + load-board posting. Does not triage your inbox. Our Parade alternative page has the full breakdown.
  • Highway: carrier identity and onboarding. Owns "know-your-carrier". Does not rank inbound emails by rate-and-trust per load.
  • Greenscreens / Triumph Intelligence: rate intelligence for shipper negotiation. Complementary to Keelway, not overlapping.
  • Drumkit: email automation, no per-load trust-rank. Closest adjacent product; Keelway is differentiated by the ranking primitive and the FMCSA trust scoring that feeds it.
  • Happy Robot, CloneOps: pure-play voice AI for outbound calls. Keelway bundles voice as one feature inside a broader triage-and-coverage platform.

Implementation — what the first 30 days look like

  1. Day 1 — Connect the inbox. Google Workspace or Microsoft 365 OAuth into the carrier-facing inbox. Keelway creates a single Keelway/triaged label, nothing else changes. First reads happen within the hour.
  2. Day 3 — TMS connected. Tai, McLeod, Aljex, Revenova, Turvo, or Rose Rocket gets two-way write-back. Accepted carriers stop being re-typed.
  3. Day 7 — Ranking tuned. Keelway watches which carriers you accept, counter, decline. Ranking weights shift to your brokerage's actual preferences — not a generic model.
  4. Day 14 — Voice check-calls live. AI phone-call agent starts dialing carriers for scheduled ETA check-ins. You pick the cadence (every 4 hours, 2 hours, 1 hour, or on-exception).
  5. Day 21 — Delivery alerting live. Geofence events and ETA drift flow to your phone and the load's ticket. Shipper-calls-first becomes rare.
  6. Day 30 — Fraud model calibrated. The first month of labeled flags teaches Keelway's classifier the shape of your inbound book. False-positive rate drops under 2%.

Pricing posture

Per-coordinator seat, no per-load fees, no email surcharges, no lock-in. Small brokerages start under four figures monthly. Mid-market and enterprise are volume-negotiated. We share firm numbers on the first call — no black-box enterprise quotes.

Frequently asked questions

Does Keelway replace our TMS?+

No. Keelway is the AI layer that sits in front of your existing TMS — Tai, McLeod LoadMaster, Aljex, Revenova, Turvo, Rose Rocket, or a spreadsheet if you haven't picked one yet. We read your carrier emails, rank the replies, draft the reply, capture ETA updates, and write the accepted carrier + rate back to your TMS. You keep your system of record. We make it faster to feed.

How does Keelway compare to Parade.ai?+

Parade focuses on outbound voice AI for enterprise 3PLs — CoDriver calls carriers to hunt capacity. Keelway is inbox-native and ranking-native. We triage the 30-50 inbound email replies that every posted load generates, score them against FMCSA trust data, and line up the top five for the coordinator. Different wedge, complementary if you run both. See the full side-by-side on our Parade alternative page.

What exactly gets automated?+

Four things: (1) carrier email triage — rate extraction, FMCSA trust score, per-load ranking; (2) carrier check-calls — our AI voice agent dials carriers for ETA updates on active loads; (3) delivery-location alerting — geofence arrival, ETA drift, detention alerts push to your phone before the shipper calls; (4) TMS write-back — accepted carrier, rate, tracking events, POD flow back to your TMS without a coordinator retyping anything.

How long does implementation take?+

Gmail or Outlook 365 inbox connection takes about 5 minutes through OAuth. TMS write-back for Tai, McLeod, Aljex, Revenova, Turvo, and Rose Rocket is pre-built and takes 1–3 days. Custom TMS integrations via EDI or flat-file are 2–3 weeks. A typical 10-coordinator brokerage is fully live inside a month.

Do we keep ownership of our carrier data?+

Yes. Every carrier relationship, every quote, every accepted load, every trust signal is exported at will in CSV, JSON, or directly into your TMS. We are SOC 2 Type II bound and never share your carrier book with other brokerages. Your data is not training fuel for a general model — we fine-tune per-brokerage.

Is this for small brokers, mid-market, or enterprise?+

All three, with different deployment shapes. Small brokers (1–10 coordinators) run Keelway as their primary carrier-facing workflow layer on top of Gmail. Mid-market (10–50 coordinators) run it alongside Tai / McLeod / Aljex. Enterprise 3PLs use Keelway in specific books where the coordinator-to-load ratio is the constraint — drayage, specialized, partial / LTL.

What about fraud and double-brokering?+

Every inbound carrier email is scored for identity risk — operating-authority status, insurance on file, MC-DOT mismatch, domain spoofing, sudden lane-change patterns, and the full chameleon-carrier signal set. Suspicious replies are flagged before the coordinator sees the ranked list. Typical brokerage sees 3–7% of inbound carriers flagged after the first week of calibration.

Pricing?+

Per-coordinator seat. No per-load, per-email, or per-carrier charges. Small brokerages start under four figures monthly; mid-market and enterprise are volume-negotiated. We publish pricing on the contact page and share firm numbers on the first demo.

Keep your TMS · Add the triage layer

The AI layer every modern brokerage is missing.

Book broker demo

Related

Carrier Email Automation →

The original Keelway wedge — rate extraction and FMCSA trust scoring on every inbound carrier email.

AI Phone Call Agent →

Our AI voice agent replaces the manual carrier check-call and writes the ETA back to the load ticket.

Delivery Location Alerts →

Real-time geofence, ETA drift, and detention alerts — so the shipper never calls first.