AI freight broker software that covers more loads with fewer coordinators.

Freight broker automation, by the numbers

A posted load draws 40+ carrier replies. Roughly four are carriers you'd book, three are double-brokers, six are out-of-authority, and the rest is noise. Reading, rate-extracting, FMCSA-checking, and ranking that pile by hand costs a coordinator 45–60 minutes per load. Keelway compresses it to about 90 seconds of human decision-making — which is how a single coordinator ends up covering roughly 2.3× the loads. The sections below break down exactly what gets automated.

The real bottleneck in a modern freight brokerage isn't capacity

Every broker we talk to can get carriers to reply. The load board posts, the inbox fills, 40 replies hit within two hours. The problem is everything that happens next. Four of those 40 are carriers you'd book happily. Three are double-brokers. Six are out-of-authority. The rest are noise. Finding the four takes a coordinator 45–60 minutes of manual reading, rate-extracting, FMCSA-checking, and trust-gutting. Multiply that by the 20 loads a coordinator runs in a day and the math breaks.

Keelway compresses that 45 minutes into about 90 seconds of human decision-making. The AI does the reading, the rate parsing, the FMCSA lookup, the duplicate detection, and the ranking. The coordinator looks at five rows along the keel, picks one, hits send, moves on.

What Keelway does for a freight broker

Sits on top of your TMS — not in front of it

Brokerages have already invested in a TMS. Keelway is designed to make that TMS work harder, not replace it. We have pre-built, two-way integrations with:

• Tai TMS — auto-accept carrier + rate, carrier-identity write-back, load-aware ranking.
• McLeod LoadMaster — Carrier Select Plus feed, rate-con generation in McLeod's native template.
• Aljex (Descartes) — order and carrier write-back, automatic carrier onboarding.
• Revenova (Salesforce) — native Apex write-back, Salesforce-side ranking surfaces.
• Turvo — full API write-back for API-first brokerages.
• Rose Rocket — cross-border US ↔ Canada aware, FMCSA + Canadian provincial trust lookups.

Who this is for

Keelway is built for the mid-market freight brokerage — 5 to 200 coordinators, $10M to $500M in revenue, running Tai, McLeod, Aljex, Revenova, Turvo, or Rose Rocket. Asset-based 3PLs with a brokerage arm run it in the brokerage book. Digital freight matching startups run it instead of building their own inbox layer. Specialty brokers (flatbed, drayage, reefer, partials, LTL, project freight) run it because the manual triage math is even worse on specialized loads.

If you're a one-person brokerage: Keelway works, but you might not need us yet. Come back when you're covering 30+ loads a week.

Compared to the other tools in the freight broker AI stack

• Parade.ai (CoDriver, Posted): outbound voice for capacity sourcing + load-board posting. Does not triage your inbox. Our Parade alternative page has the full breakdown.
• Highway: carrier identity and onboarding. Owns "know-your-carrier". Does not rank inbound emails by rate-and-trust per load.
• Greenscreens / Triumph Intelligence: rate intelligence for shipper negotiation. Complementary to Keelway, not overlapping.
• Drumkit: email automation, no per-load trust-rank. Closest adjacent product; Keelway is differentiated by the ranking primitive and the FMCSA trust scoring that feeds it.
• Happy Robot, CloneOps: pure-play voice AI for outbound calls. Keelway bundles voice as one feature inside a broader triage-and-coverage platform.

Implementation — what the first 30 days look like

1. Day 1 — Connect the inbox. Google Workspace or Microsoft 365 OAuth into the carrier-facing inbox. Keelway creates a single Keelway/triaged label, nothing else changes. First reads happen within the hour.
2. Day 3 — TMS connected. Tai, McLeod, Aljex, Revenova, Turvo, or Rose Rocket gets two-way write-back. Accepted carriers stop being re-typed.
3. Day 7 — Ranking tuned. Keelway watches which carriers you accept, counter, decline. Ranking weights shift to your brokerage's actual preferences — not a generic model.
4. Day 14 — Voice check-calls live. AI phone-call agent starts dialing carriers for scheduled ETA check-ins. You pick the cadence (every 4 hours, 2 hours, 1 hour, or on-exception).
5. Day 21 — Delivery alerting live. Geofence events and ETA drift flow to your phone and the load's ticket. Shipper-calls-first becomes rare.
6. Day 30 — Fraud model calibrated. The first month of labeled flags teaches Keelway's classifier the shape of your inbound book. False-positive rate drops under 2%.

Pricing posture

$799/mo flat. Every feature is included — no upsell tiers gating fraud detection, no premium add-on for TMS write-back, no per-seat fee for adding the rest of the desk. Unlimited users, month-to-month, $0 setup. Start with a 30-day free trial, no card required. Full breakdown on the pricing page.