Keelway
Cheapest broker TMS — 2026 honest guide

The cheapest credible broker TMS in 2026.

We'll cut to it. The cheapest broker TMS that actually works is AscendTMS's free tier. The cheapest paid one with modern UX is Alvys at $183/month. The cheapest credible base stack — TMS + load board — is AscendTMS's free tier + DAT for under $200/month, with no Keelway baked into that figure. Keelway is the AI carrier-email triage layer you add at $799/mo flat (30-day free trial) once manual triage breaks. Here's the full breakdown by tier.

Five tiers, real numbers

The broker tooling market segments cleanly by price. The right tier depends on volume and feature needs — not vendor marketing.

TierMonthly costWhat you getWho it's for
Tier 0 — Free or near-free$0–$50/moAscendTMS free tier + DAT subscriptionBrokers doing under 50 loads/month, just starting
Tier 1 — Cheapest credible stackUnder $200/mo + Keelway AI $799/moAscendTMS free tier + DAT (under $200/mo for TMS + load board); add Keelway AI ($799/mo, 30-day free trial) when triage breaksSMB brokers doing 100–300 loads/month — cheapest credible base, AI layer optional
Tier 2 — Modern SMB stack$300–$700/mo + Keelway AI $799/moAlvys ($183–$514/mo) + DAT — modern UI, transparent pricing; + Keelway AI $799/moGrowing brokers wanting better UX than AscendTMS, 200–500 loads/month
Tier 3 — Premium SMB stack$1,000–$2,500/mo + Keelway AI $799/moTai entry/mid-tier ($995–$3,000/mo) or Rose Rocket + DAT; + Keelway AI $799/moMid-SMB brokers with feature depth requirements, 300–1,000 loads/month
Tier 4 — Enterprise floor$5,000+/mo + Keelway AI $799/moTurvo ($5K/mo+ floor) or McLeod + full data subscriptions; + Keelway AI $799/moMid-market 3PLs, $50M+ freight, dedicated TMS administration

Why AscendTMS is the cheapest credible TMS

AscendTMS by InMotion Global publishes a real free tier — not a 14-day trial, not a feature-locked demo, but ongoing free use for small brokerages. Free covers load lifecycle, basic accounting, and access to their 140+ pre-installed integrations including DAT, Truckstop, and tracking tools. The 2026 DAT end-to-end digital freight transaction integration strengthens the free moat further.

The trade-off: the UI feels functional rather than modern. You won't get the polish of Tai or Rose Rocket. For SMB brokerages where speed-to-running matters more than UX polish, the free tier is the right starting point.

Why Keelway adds the AI inbox layer at the lowest price point

The cheapest TMS still doesn't solve the inbox triage problem — 30–50 carrier replies hit Gmail per posted load, and someone has to read them. Hiring a coordinator is expensive; manual triage by a broker eats half the day.

Keelway is $799/mo flat with a 30-day free trial. Every feature included — FMCSA trust scoring, rate extraction, AI ranking, double-broker detection, TMS write-back. No per-broker-seat fees, no platform fees, no usage tiers. That's a fraction of what a per-seat TMS plus a separate AI add-on costs — bolt-on AI like Drumkit runs $300–$1,000/mo on top of your TMS seats.

The cheapest credible base stack — TMS + load board:

  • TMS: AscendTMS free tier ($0) — load lifecycle, integrations
  • Load board: DAT subscription (~$50–$150 depending on tier) — capacity sourcing

Total for a 100-load brokerage: under $200/month all-in for TMS and load board. That's the cheapest credible working broker base in 2026 — and it has no Keelway baked into that figure.

AI inbox layer — add when triage breaks: Keelway at $799/mo flat (30-day free trial) — carrier reply triage, FMCSA trust scoring, rate extraction, AI ranking, TMS write-back. It isn't part of the sub-$200 base; it's the layer you add once manual triage eats the day. Even then it's cheaper than a per-seat TMS plus a separate AI bolt-on like Drumkit ($300–$1,000/mo).

When the cheapest stack is wrong

Mid-market 3PLs with deep accounting/EDI needs, audit trails, or multimodal coverage will outgrow AscendTMS quickly. Brokers needing shipper-collaboration features will find Turvo or Revenova are real fits despite higher price points. Enterprise scale ($50M+ freight) usually ends up at McLeod regardless of TMS shopping. For those customers, the "cheapest" question is the wrong one — pick the right tool for the scale, then add Keelway on top regardless.

Frequently asked questions

What's the genuinely cheapest broker TMS that actually works?+
AscendTMS by InMotion Global. They publish a free entry tier — not a free trial, but ongoing free use for small brokerages. The free tier is real, not a marketing hook. They also ship 140+ pre-installed integrations and a 2026 DAT end-to-end digital freight transaction integration. The trade-off is the UI feels functional rather than modern. For SMB brokerages on a tight budget, it's the cheapest credible TMS in the market.
What's the cheapest paid broker TMS with modern UX?+
Alvys is the cheapest paid TMS that publishes load-volume pricing — roughly $183–$514/month depending on volume. They lean automation-first with a modern API. For brokerages graduating off AscendTMS or wanting more polish, Alvys's entry tier is the lowest-priced modern option with transparent pricing.
Are there any broker TMSs under $1,000/month that are actually credible?+
Yes — AscendTMS (free or low-paid tiers), Alvys ($183–$514/mo published), and Tai's entry tier ($995/mo for 2 staff and 200 shipments). All three are credible at SMB scale, all three publish pricing, and all three have customers running real brokerages on them. Above $1,000/month you start hitting Rose Rocket, mid-tier Tai, and Aljex; above $5,000/month you're at Turvo's published floor.
Why do some TMSs not publish pricing?+
Enterprise sales motion. McLeod, MercuryGate / Infios, Aljex (under Descartes), Revenova, Magaya, Rose Rocket — all custom-quote pricing. The implicit message is 'you don't belong here unless you're big enough to schedule a sales call.' For SMB brokerages, that's a real cost; you spend hours on discovery just to learn the product is out of budget. The published-pricing TMSs (AscendTMS, Alvys, Tai, Turvo) self-select for SMB-friendly buying.
What's the cheapest credible full broker stack?+
The cheapest credible base stack is AscendTMS (free tier) + a DAT load board subscription. For a 100-load/month brokerage: AscendTMS $0 + DAT subscription = under $200/month all-in for TMS and load board. That's genuinely the cheapest credible base a working brokerage can run on. When manual carrier-email triage breaks, you add Keelway AI on top at $799/mo flat (30-day free trial) — not part of the sub-$200 base, but cheaper than a per-seat TMS plus a separate AI bolt-on like Drumkit ($300–$1,000/mo). As you scale, swap AscendTMS for Tai, Rose Rocket, or Aljex; DAT and Keelway carry over.
What about free or freemium AI for the inbox?+
Keelway publishes the 30-day free trial — that's effectively a free tier for SMB brokerages doing under 50 loads/month, and a meaningful runway for 100-load brokerages getting started. Beyond that, $799/mo flat applies. Drumkit and Parade don't publish a freemium tier at all; both target enterprise. For SMB brokerages wanting to actually try AI inbox triage without a sales call, Keelway is the only published option with a real free runway.
When is the cheapest stack actually wrong?+
When your brokerage size or compliance needs require enterprise depth. Mid-market 3PLs with deep accounting/EDI needs, audit trails, multimodal coverage, or shipper-collaboration features will outgrow AscendTMS quickly and find Keelway alone insufficient for the broader workflow. The cheapest stack is right for SMB brokerages where the TMS workload is straightforward and the inbox triage is the actual bottleneck.
Cheapest credible base stack.

AscendTMS + DAT under $200/month all-in. Add Keelway AI when triage breaks.

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