Keelway vs Vooma — copilot on your TMS, or TMS with the AI inside?
Vooma builds AI agents that make your existing TMS faster — quoting above all. Keelway builds the TMS itself, with the carrier-email AI native. Both are real products with real customers; they just answer different questions. Vooma answers "how do I automate on top of the stack I have?" Keelway answers "what if the stack just included this?"
Vooma launched in 2023 and grew fast on a clear wedge: brokers lose quotes to whoever responds first, so automate the quote. Its six agents — Quote, Build, Schedule, Cover, Track, and Collect (vooma.com, as of June 2026) — each take one workflow and run it on top of your existing TMS and pricing stack. The company raised $16.6M across seed and Series A, led by Index Ventures and Craft Ventures (announced December 2024), and its customer list includes Arrive Logistics, NFI, Mode Global, and Echo. The published results focus on quoting: responses 20 minutes faster and a 15% lift in email quote win rate, per vooma.com.
Keelway is an AI platform that automates carrier email triage for freight brokers — turning 40+ carrier replies per posted load into a ranked, vetted shortlist in under a second. The difference in architecture matters: Keelway is the system of record, so the email AI writes straight into the load — no API bridge to your TMS, no second vendor, no unpublished quote stacked on a per-seat TMS bill. One product at $799/mo flat, unlimited users, 30-day full-product trial.
Side by side
| Feature | Keelway | Vooma |
|---|---|---|
| Product type | Full broker TMS with AI email triage built in | AI-agent layer on top of your existing TMS |
| TMS underneath required? | No — Keelway IS the TMS | Yes — reads from and writes into your TMS |
| Pricing | $799/mo flat, unlimited users, published | Not published; demo-gated (vooma.com, June 2026) |
| Headline agent | Carrier-email triage — ranked, vetted shortlist | Quote — automated shipper email quoting |
| Carrier-reply rate extraction | Native — >95% accuracy on numeric quotes | Cover fields carrier emails/calls after posting |
| Per-reply FMCSA trust scoring | Yes — QCMobile check at the moment of reply | Not a stated product focus (vooma.com, June 2026) |
| Shipper quoting automation | Not the wedge — TMS quote-to-book included | Core strength — pricing-engine connected |
| Appointment scheduling agent | No dedicated agent | Yes — Schedule books via email, phone, portal |
| Published results | Keelway operating data — ~40 replies/load triaged | 20 min faster quotes, 15% win-rate lift (vooma.com) |
| Named customers | Early — broker-first cohort | Arrive, NFI, Mode Global, Echo, Sunset, AXLE |
| Funding | Operator-built | $16.6M seed + Series A (Index, Craft — Dec 2024) |
| Vendors to manage | One — Keelway | Two — TMS vendor + Vooma |
What does Vooma actually sell?
Six agents, per vooma.com as of June 2026. Quote reads inbound shipper requests and answers with a price from your pricing engine. Build extracts shipment details from emails and PDFs and populates your TMS. Schedule books facility appointments by email, phone, or portal login. Cover posts loads to DAT and Truckstop and fields the carrier calls and emails that come back. Track monitors shipments and contacts drivers. Collect follows up on invoices and receivables. The claims attached: 20-minute-faster responses, 15% email quote win-rate improvement, 2+ hours saved per rep per day, 65%+ inbound calls deflected, 90%+ reduction in data errors. Pricing for the stack is not published.
What does Keelway do instead?
Keelway starts from the carrier side of the inbox. In Keelway's operating data from running freight at Triple C Trucking, a posted load pulls roughly 40 carrier replies — and Keelway customers typically respond to them within 5 minutes (Keelway product data, 2026). Keelway parses every reply across twelve quote formats, extracts the rate at greater than 95% accuracy, cross-checks the carrier against FMCSA's QCMobile API at the moment of reply, and ranks a vetted shortlist — inside the same TMS that posts the load, books the carrier, and settles the invoice. Implementation runs under one business day.
Where Vooma wins
Honest list — Vooma is the better buy in these cases:
- Quoting speed is your wedge. Vooma's flagship is shipper-side quote automation connected to your pricing engine, with published results (20 minutes faster, 15% win-rate lift, per vooma.com). Keelway's wedge is the carrier side; it doesn't automate shipper quoting against a pricing engine.
- You keep the TMS you already run. Vooma works on top of your existing stack — no migration, no retraining the team on a new system of record. If your brokerage is deeply invested in its TMS, a copilot is the lower-disruption path.
- Reference customers at scale. Arrive Logistics, NFI, Mode Global, Echo, Sunset, Kingsgate, AXLE Logistics (vooma.com, June 2026) — a stronger mid-market and enterprise list than a newer SMB-focused TMS can show.
- Breadth of agents. Appointment scheduling and shipment tracking agents are shipped products at Vooma. Keelway has no dedicated scheduling agent.
Where Keelway wins
- One product, one invoice. Vooma's unpublished price stacks on top of a TMS bill that already runs $200–$1,200 per seat at the established vendors. Keelway replaces the whole stack at $799/mo flat, unlimited users, $0 setup.
- Pricing transparency. Keelway's price is on the pricing page, month-to-month, with a 30-day full-product trial. Vooma's is demo-gated, per vooma.com as of June 2026.
- Carrier vetting in the ranking. Keelway scores every individual reply against FMCSA at scoring time — authority, insurance, out-of-service history — so fraud signals surface before you book. Carrier-side trust scoring is not a stated Vooma product focus.
- No integration seam. A copilot writes into your TMS through an API; schemas drift and bridges need maintenance. Keelway's email AI and load record are the same database.
The verdict in one paragraph
If you run an established mid-market brokerage on a TMS you intend to keep, and shipper quoting speed is the bottleneck, Vooma is a credible buy with named customers and published results. If you are an SMB brokerage that either hasn't committed to an enterprise TMS or wants out of per-seat pricing — and the daily pain is the carrier email pile — Keelway gives you the TMS and the triage in one product at a price you can read today. Different layers of the stack; pick the one that matches where your money already goes.
Frequently asked questions
What is Vooma?+
Vooma (vooma.com) is an AI-agent platform for freight brokers and carriers. As of June 2026, its products are Quote (automated email quoting connected to your pricing engine), Build (extracting shipment details from emails and PDFs into your TMS), Schedule (booking facility appointments by email, phone, or portal), Cover (posting loads to DAT and Truckstop and fielding carrier calls and emails), Track (monitoring shipments and contacting drivers), and Collect (following up on invoices and receivables). It launched in 2023, raised $16.6M across seed and Series A (led by Index Ventures and Craft Ventures, announced December 2024), and lists customers including Arrive Logistics, NFI, Mode Global, and Echo.
How much does Vooma cost? (Vooma pricing)+
Vooma does not publish pricing — there is no public pricing page on vooma.com as of June 2026; you get a number through a demo and sales conversation. And whatever that number is, it sits on top of your existing TMS bill, because Vooma requires a TMS underneath. Keelway publishes its price: $799/mo flat, unlimited users, $0 setup, month-to-month, 30-day full-product trial — and the TMS is the product, not a prerequisite.
Is Vooma any good? (Vooma AI review)+
The public evidence is solid for what it does. Vooma's site claims 20-minute-faster quote responses, a 15% improvement in email quote win rate, and 2+ hours saved per rep per day (vooma.com, as of June 2026), with a customer list that includes Arrive Logistics, NFI, Mode Global, and Echo — mid-market and enterprise brokerages that don't keep tools that don't work. The honest caveats: pricing is not published, and it's a copilot layer — you still buy and maintain the TMS underneath it.
What's the main difference between Keelway and Vooma?+
Where the product sits. Vooma is an AI layer on top of your existing TMS — its agents quote, build loads, schedule, and track, then write results into McLeod, Turvo, or whatever you run. Keelway is the TMS itself, with the AI carrier-email triage native: every reply to a posted load parsed, rate extracted at >95% accuracy, FMCSA-checked at the moment of reply, ranked into a shortlist — in the same database as the load record. Vooma assumes you keep your TMS; Keelway replaces it.
Do I need a TMS to use Vooma?+
Yes. Vooma's products are built to read from and write into your existing TMS and pricing stack — Build populates entries in your TMS, and Quote connects to your pricing engine (vooma.com, June 2026). If you don't have a TMS yet, Vooma alone won't run your brokerage, and you'll still spend $200–$1,200/seat on one. Keelway is the TMS, so the comparison is really 'your current TMS + Vooma' vs 'Keelway alone.'
Vooma vs Drumkit — which one for carrier emails?+
They overlap on the inbox but lead with different agents. Drumkit is email-automation-first and the more mature pure inbox tool — Drumkit doesn't publish pricing; third-party reports put it around $300–$1,000/mo, on top of your TMS. Vooma leads with quoting speed — Quote and Build are the flagship agents — with Cover handling carrier emails and calls after posting. Both require a TMS underneath and both price above zero on top of it. If your bottleneck is specifically the 40 carrier replies per posted load and you'd rather not run a TMS plus an add-on, that's the case for Keelway: triage is native to the TMS at $799/mo flat.
Can I run Vooma on top of Keelway?+
You wouldn't need to for the inbox — Keelway already parses every carrier reply, extracts rates, runs FMCSA trust scoring, and ranks the shortlist natively. Where Vooma goes further is shipper-side quoting automation connected to a pricing engine and facility appointment scheduling. If those are your top workflows and you love your current TMS, Vooma on top of that TMS is a reasonable stack. If carrier-side email triage plus the system of record is the job, Keelway covers it in one product.
Who is Vooma actually for?+
Mid-market and enterprise brokerages that already run an established TMS and want to automate specific workflows — quoting above all — without switching systems. Its named customers (Arrive Logistics, NFI, Mode Global, Echo, Sunset, Kingsgate, AXLE Logistics, per vooma.com as of June 2026) fit that profile. Keelway is for the SMB brokerage that hasn't committed to an enterprise TMS, or wants out of per-seat TMS pricing, and would rather buy one bundled product with a published price.
Book a 20-min Keelway demo — the AI is already inside.
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The longer write-up — why brokers look past Vooma, and the honest list of options.
The voice-first enterprise AI platform vs the email-first broker TMS.
The email-AI add-on vs the bundled product, priced out honestly.
The full category map — voice, email, capacity, and TMS-native AI.
The entity page — what Keelway is, what it costs, what it is not.