LoadStop pricing, leaked — and a $400/mo flat alternative
LoadStop hides its number behind a demo. We're going to publish what third-party aggregators and Capterra reviewers actually report paying, and then show you the cheaper, transparent, broker-first alternative — Keelway at $400/month flat, unlimited users, no setup, month-to-month.
Why LoadStop hides pricing
LoadStop is a cloud TMS out of Foothill Ranch, California — ~260 customers, 25,000+ trucks, built carrier-first and stretched into broker workflows. Like most legacy TMS vendors, they don't publish pricing because the model is tiered (Silver / Gold / Platinum), per-module (the AI Toolkit is gated separately), and quote-based by team size. A demo call lets the rep gauge what your shop can pay before quoting. For buyers, it means you can't comparison-shop without an hour of sales motion.
What buyers actually report paying
| LoadStop | Keelway TMS | |
|---|---|---|
| Entry price | ~$500+/mo (reported) | $400/mo flat |
| Pricing model | Tiered: Silver / Gold / Platinum | Single flat plan |
| Setup fee | One-time setup fee | $0 |
| Contract length | Annual; "inflexible" per reviews | Month-to-month |
| Free trial | Demo only | 30-day full-product trial |
| Pricing transparency | None — demo-gated | Published on /tms |
| Per-user fees | Tier seat limits; upgrade to add users | None — unlimited users included |
Sources: loadstop.com, capterra.com, getapp.com customer reviews, third-party pricing aggregators (May 2026)
How Keelway is different
One number. $400/month. Unlimited users, full TMS, AI carrier-email triage with rate extraction inside Gmail and Outlook, continuous FMCSA trust scoring, accounting hand-off, document storage. No Silver, no Gold, no Platinum — there is no tier above this and nothing to upsell you into. No setup fee. No per-user fee. No annual lock-in. Cancel any month and your data exports to CSV. The price is on the TMS page in 56-point type, and it's the same number for a 3-person brokerage as it is for a 30-person one.
The bet is simple: brokers value being able to see the price more than they value the optionality of a tiered upsell. And at $400/mo flat, a 10-user brokerage that would pay LoadStop ~$500/mo plus a setup fee saves real money on day one — plus avoids the per-seat creep as the team grows.
What LoadStop reviewers say about the pricing
Pulled from Capterra and GetApp reviews of LoadStop, mid-2025 to early-2026:
- "Subscription terms are unreasonable and inflexible — billing continues even through account issues."
- "Quoted price went up after the demo once they understood our load volume."
- "Setup fee was a surprise — not flagged until the contract."
These are the exact pain points where transparent, flat, month-to-month pricing is the direct counter-position. If you've already been quoted by LoadStop and want a sanity check, send us the number — we'll tell you whether Keelway is genuinely cheaper for your shape of shop.
Switching from LoadStop
Migration is straightforward. Keelway accepts CSV imports for carriers, customers, lanes, and historical loads — all of which export cleanly out of LoadStop. A dedicated migration contact stays with your team until you're running production loads on Keelway. Standard SMB brokerage onboarding takes under a business day. If you're mid-contract with LoadStop, we'll run Keelway in parallel until your renewal date so you don't pay twice for overlap.
The bottom line on LoadStop pricing
LoadStop's pricing is real but quote-based, tiered, and gated behind a demo — reported entry around $500/month with a setup fee and annual contract. Keelway is $400/month flat, no setup, no contract, unlimited users, published on the website. If pricing transparency and SMB-fit matter more than fleet/HOS features (which Keelway doesn't have and doesn't try to), Keelway is the cheaper, simpler answer for a pure freight brokerage in 2026.
Frequently asked questions
How much does LoadStop cost?+
LoadStop does not publish pricing. Third-party aggregators report entry pricing around $500/month, with tiered Silver/Gold/Platinum plans and a one-time setup fee. Final pricing is demo-gated and quote-based, which means the real number depends on what the sales rep thinks your brokerage can pay. Keelway TMS publishes $400/month flat — no tiers, no setup, no negotiation.
Why doesn't LoadStop publish pricing?+
Same reason most legacy TMS vendors don't: tiered, per-user, and per-module pricing breaks down on a public page, and demo-gating lets sales reps quote based on your team size and apparent budget. The trade-off is real for buyers — you can't comparison-shop without sitting through a 45-minute call. Keelway took the opposite position: one number, on the pricing page, the same for everyone.
What are the LoadStop pricing tiers?+
LoadStop offers three reported tiers — Silver, Gold, and Platinum — gated behind a sales demo. Exact feature splits and prices are not public, but third-party aggregators put entry-tier Silver around $500/month with limits on users, modules, and advanced AI features. Higher tiers unlock more seats, the AI Toolkit modules (AI Load Build, AI Planner, AI Invoicing), and deeper integrations. Plan on a quoted upsell during the demo call.
Does LoadStop charge a setup fee?+
Yes. Multiple LoadStop customer reviews on Capterra and GetApp reference a one-time setup or onboarding fee on top of the monthly subscription. The exact figure is not published. Keelway charges $0 setup, $0 onboarding, $0 implementation — you import a CSV of carriers and lanes, connect Gmail or Outlook, and you're live.
How long is a LoadStop contract?+
LoadStop sells annual subscription contracts. Capterra reviewers have flagged the contract terms as 'unreasonable and inflexible' and noted that billing continues even when there are unresolved service issues. Keelway is month-to-month — cancel any month, no penalty, no clawback, your data exports to CSV on the way out.
What does the $400/mo Keelway plan actually include?+
Everything. Unlimited users, full TMS (loads, carriers, customers, lanes, documents), AI carrier-email triage with rate extraction inside Gmail or Outlook, continuous FMCSA monitoring with per-reply trust scoring, accounting hand-off, document storage, and email and Slack support. No tier above this — there is no Gold or Platinum to upsell you into. You get the full product at $400/month flat.
Are there cheaper alternatives to LoadStop?+
Yes. Keelway TMS at $400/month flat is the cheapest credible broker-first TMS we know of with AI carrier-email triage included. Older shoestring tools exist (Tailwind, AscendTMS basic tier) but lack the inbox AI and continuous FMCSA monitoring that brokers actually need in 2026. For a head-to-head on price across the whole category, see our cheapest broker TMS teardown.
How much will a 10-user brokerage save switching from LoadStop to Keelway?+
If you're paying LoadStop's reported entry tier of ~$500/month plus a setup fee, switching to Keelway's $400/month flat saves roughly $100/month plus the avoided one-time setup fee — call it $1,200/year on subscription alone, plus a few thousand in avoided setup, plus the time saved by not paying per-user as your team grows. Keelway is unlimited users at $400/month no matter how big you scale.
$400/mo flat. Live in under a day.
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