LoadStop pricing, as reported — and a $799/mo flat alternative

Why LoadStop hides pricing

LoadStop is a cloud TMS out of Foothill Ranch, California — ~260 customers, 25,000+ trucks, built carrier-first and stretched into broker workflows. Like most legacy TMS vendors, they don't publish pricing because the model is tiered (Silver / Gold / Platinum), per-module (the AI Toolkit is gated separately), and quote-based by team size. A demo call lets the rep gauge what your shop can pay before quoting. For buyers, it means you can't comparison-shop without an hour of sales motion.

What buyers actually report paying

How Keelway is different

One number. $799/month. Unlimited users, full TMS, AI carrier-email triage with rate extraction inside Gmail and Outlook, continuous FMCSA trust scoring, accounting hand-off, document storage. No Silver, no Gold, no Platinum — there is no tier above this and nothing to upsell you into. No setup fee. No per-user fee. No annual lock-in. Cancel any month and your data exports to CSV. The price is on the TMS page in 56-point type, and it's the same number for a 3-person brokerage as it is for a 30-person one.

The bet is simple: brokers value being able to see the price more than they value the optionality of a tiered upsell. And at $799/mo flat, a 10-user brokerage that would pay LoadStop ~$500/mo plus a setup fee saves real money on day one — plus avoids the per-seat creep as the team grows.

What LoadStop reviewers say about the pricing

Pulled from Capterra and GetApp reviews of LoadStop, mid-2025 to early-2026:

• "Subscription terms are unreasonable and inflexible — billing continues even through account issues."
• "Quoted price went up after the demo once they understood our load volume."
• "Setup fee was a surprise — not flagged until the contract."

These are the exact pain points where transparent, flat, month-to-month pricing is the direct counter-position. If you've already been quoted by LoadStop and want a sanity check, send us the number — we'll tell you honestly how Keelway's flat $799 compares for your shape of shop, including where LoadStop's entry tier comes in lower.

Switching from LoadStop

Migration is straightforward. Keelway accepts CSV imports for carriers, customers, lanes, and historical loads — all of which export cleanly out of LoadStop. A dedicated migration contact stays with your team until you're running production loads on Keelway. Standard SMB brokerage onboarding takes under a business day. If you're mid-contract with LoadStop, we'll run Keelway in parallel until your renewal date so you don't pay twice for overlap.

The bottom line on LoadStop pricing

LoadStop's pricing is real but quote-based, tiered, and gated behind a demo — reported entry around $500/month with a setup fee and annual contract. Keelway is $799/mo flat, no setup, no contract, unlimited users, published on the website. LoadStop's entry tier can come in below $799 on headline; what Keelway gives you for the difference is transparency, no setup fee or contract, unlimited users, and native AI carrier-email triage instead of document-only AI. If pricing transparency, flat unlimited-user billing, and broker-first AI matter more than fleet/HOS features (which Keelway doesn't have and doesn't try to), Keelway is the simpler answer for a pure freight brokerage in 2026.